Hamelia patens is a large evergreen perennial shrub or small tree in the family Rubiaceae, that is native to the American subtropics and tropics. Its range extends from Florida in the southern United States to as far south as Argentina. Common names include firebush, hummingbird bush, scarlet bush, and redhead.

Firebush is one of Florida’s best plants for attracting butterflies and birds. It can be used as a specimen plant or in a border or mass planting. It is relatively tolerant of salt and wind and is a moderately fast grower. Plant in full sun for best flowering or more shade for attractive flowers.